1. What was the best piece of advise you have received as an affiliate?
The best piece of advice was to not expect to “get rich” in the first couple years. I worked the 9-5 grind like everyone else when starting out.
2. Top 3 books / movies that may have contributed to your success?
The Poker MBA by Greg Dinkin
Stephen Covey’s 7 steps
Become a Better You by Joel Olsteen
3. What is the highest affiliate payment you have ever heard from one poker room?
Highest CPA $350 - $400 per player. One monthly payment, probably over $1 million I’m sure for a special promotion. The highest I personally have ever seen is a few hundred thousand deposited into a players account for the month (sick). This was a company I worked with however, not my personal affiliate account unfortunately.
4. What site do you believe makes the most money?
PokerListings.com and all the other brands they own
5. What site that is ran by just one person that is an authority in the affiliate industry?
PlayWinningPoker.com and CardsChat.com. These guys outsource translation and other stuff, but unlike many other big sites, there are not tons of staff.
6. Why the hell do you have a blog anyways, you don’t make any money with it, do you?
No I don’t make any money with this blog and I really do not intend to either. I enjoy writing though and this is the one place I can speak my mind and say whatever I feel like.
7. Whats the best way to double your income in a day? I mean long term income. Oh and what are the lottery numbers for this coming week?
For many affiliates, I would say give up on being a poker player and focus on being a better affiliate. Remember the house always wins. I enjoy being a part of the house. If you don’t play online poker, then I would say build a second site comparable to the one you’re already making money on. Or if you have 5 sites all making money, double that to 10. Most importantly, diversify.
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8. How many sweat sedos have you sold, and how many of those were bought by you? Pimp Chalice’s also.
Less than 5 of each. Amazingly I only own one sweat sedo and one pimp chalice…..both will be coming to London. I am fairly certain my blog is the wrong demographic for these items. One of these days I will introduce some more products and see if I can sell 10 of any one item in a month from here. <—–I’d say doubtful at best though.
9. What do you hope to accomplish from CAP Euro?
This is actually one of the most important conventions I will attend so far. I have many new projects going on such as PAP, ASOP, Speedpay, and planning a poker conference. All of which I have meetings and negotiations to handle in London. Normally I am not a big fan of “formal meetings”, however my meetings at this conference are extremely important.
Usually at these things I am there for fun and will be the one partying until 4 A.M. At this conference though I do not plan on being hungover or staying up “that” late. I want to be on my A+ game throughout the entire event and never miss a breakfast. Ok, actually I’ll probably still be up late, but I will also be up bright and early. For me, this is an extremely important conference. Spring Break on the other hand, I am bringing my wife and don’t intend on doing any business.
10. If you were a new affiliate just starting out in this industry, what kind of site would you start?
I would choose a niche and try to dominate it. The one thing I would not try to do is start a general poker forum. Instead of focusing on forum members or freerolls, I would focus on building a list and adding massive content to drive traffic via SERPS. Instead of struggling with a forum, have a newsletter sign-up and collect emails. You will get more sign-ups on this than you will in a dead forum anyways.
Then I would also utilize some more general internet marketing tactics to create better calls to action than you see on the average poker information site. It amazes me how people will spend money on having reviews written, but then will not even have the most basic call to action telling people to sign up, download, or whatever. Give your traffic a REASON to click that link or sign-up. Geo-targeting would also be on the top of my list.
11. How much money did you win/lose overall last year gambling?
My wife might read this so I cannot answer truthfully. In poker I was a losing player in 2007, which is fine because I play for entertainment, and not to make a living. (I am one of the 3% of casual poker players that will actually admit losing at the game) However I did win $5K in the Bahamas on a slot machine with Shenaz last year. So I imagine I’m about even. <——Standard answer for gamblers. We’re all “about even”
12. How many different partnerships or strategic partners do you have for different websites or businesses like ASP?
Last year I had a lot more. This year however instead of focusing on several medium size projects, I am focusing only on big projects that each have six figure potential. Besides all the various projects I am working on for CAP/PAP, I do have one other project that I have equity in, and it involves a text messaging SMS affiliate model.
This year is all about FOCUS for me and laying foundations for BIG projects. Unless something amazing came along, I doubt I will personally be investing or forming any new partnerships in 2008.
13. Do you still launch small or large affiliate websites? Or are you mostly looking at being an investor/partner for new affiliate websites?
This year, no I will not be launching and small affiliate websites on my own. There really is no reason too as I have a few other things on my plate with enormous potential. Instead of launching a new affiliate site, I think I’ll just work with Warren and build upon the business model we already have.
14. What advice can you give about getting the most bang out of your site without having to spend all of your spare time on it.
The more you can automate things the better. For example if you have repeat or loyal visitors, incorporate RSS feeds so you are not always having to update the homepage content. Likewise another idea would be to forget about making a profit for the next 6 months.
During this time, instead re-invest all the money your site makes into outsourcing content, translations, or whatever. This will free up your spare time and give you a great deal of long term value. It’s just a matter of how bad you need the existing monthly income.
15. Can you share strategies that work well for you in terms of improving conversion. What’s the best approach to organize content to make conversions (reviews, ranking rooms, alphabetical, list, promoting them one by one via featured articles, etc)
Content is key, however your content also needs to be viewed as a sales tool. You need strong calls to action. Although as an industry we can dominate SEO, the general affiliate marketers of the world destroy us with calls to action and conversion techniques. You need to give your visitors a powerful reason to sign up through your link. Or your review needs to be compelling and lead them down a path that will result in them saying “Wow, I should check this site out and trying playing there.”
16. What internet venture (or offline) have you done that you thought was going to be a homerun but ended up going nowhere? Also, the other way around, what internet venture did you do that you weren’t sure it would succeed and it ended up blowing away your expectations?
Like any entrepreneur, I have had my share of failure. I thought DonkeyLotto would be a big success, but in the end we didn’t do enough to drive the heaps of traffic to it. Likewise we lost focus and essentially let it go. In terms of success, if you would have told me when I wrote PartyRiches and started selling it on Ebay that this is what it would result in, I would have never believed it. Another success was how easy it was to make money in real estate by generating leads from simply ranking for my local real estate terms, which was quite simple. Too bad that market took a nose dive.
17. How do you see the gambling affiliate industry developing over the next 12 months? Do you forsee any changes for the better/worse? On the same not how do you see the poker and casino industry developing over the next 12 months? With search engine competition so high is there now a barrier to entry to new affiliates?and finally ….. Will Nick bring his Bentley to CAP Euro?
I think the industry as a whole will continue maturing over the next 12 months. With CAP and PAP being controlled by the same company, I am confident we will be able to drive some very positive changes and be even more of an advocate for affiliates in the industry. The only barrier to entering this market now in terms of SEO is how hard your willing to work. To compete you will need to bust your ass and think outside the box. No comment on Nick’s Bentley.
18. How long do you anticipate it will take you to recoup the money (your share of PAW’s earnings) that you traded for the forums?
Less than a year.
19. You said in the letter/post about the switch that you thought PAW would be better moving forward. Do you really believe this? PAW lost two of their most important assets (if not the 2 most important)- the forums and you. I just don’t see anything they gained that even comes remotely close to offsetting this.
I think PAW will be just fine. You must remember that their profit center is the PAW Network. The forums never directly made PAW any money. I will still support the PAW network and we have actually entered a marketing agreement with them. Overall I do think this was a win/win for both PAP and PAW. had I left PAW and not bought the forums back, I think PAW would have struggled anyways.
20. Why is PPP on PAP strike?
I honestly have no idea.
21. What long tail (3 or more words) is the most profitable in the poker industry?
A few people would have my head if I let this info out, and it would literally cost them thousands. But I will say that there are a few keyword combinations that are out performing every other combination in the industry right now.
22. Why do we not have any pics of Greg Powell shining your shoes yet?
I will probably need to lose a prop bet to him in order to make this really happen. I can’t say how excited I am though to finally be working with one of my long time friends in the industry.
23. Do you think it is worth making the jump to Poker Affiliate Manager?
In this industry it is funny. Affiliates always want to become AM’s and AM’s want to become affiliates. I’ll never quite understand it. Personally being an AM is not for me. However I do think for some people it is a GREAT decision. If you think you can become an affiliate manager though and work less, you’re wrong. Most of these guys bust their asses and work more hours than affiliates. Overall though, I think it really depends on the individual and what’s right for them or their family.
24. It’s true, everything happens for a reason and many of your jobs have lead you to this point…but are there any jobs you truly regret working at?
Hmmm….not really. Every job I have ever had has been a stepping stone for me to get to the “next level”. I once sold Hospice care for a few months just for the health insurance. It was low paying and miserable. The service is a great service, but selling death care was not for me. And in the end I would have never needed the health insurance anyways as I had a private plan and my wife didn’t get pregnant at the time.
This was fun, thank-you all for the questions.