Wow, I never thought that post would turn out to be so popular. Let’s get right into it. I will answer the second half of the questions tommorow.

1. This is pretty bold. Whats the best place you know of to go and get completely drunk in Rockford?

Without question, a place called Tiger Tail which is 5 minutes from my house…… You’ll need to be drunk.

2. This may be blunt. But you call yourself a super affiliate. I am curious what makes one so, it appears your definition is money. So how much money did you earn in 2007 from Poker Affiliate activities, pre tax earnings?

I think that “Super Affiliate” can be defined in many different ways and not necessarily just $$. I haven’t done my taxes yet, and for all the +’s on the spreadsheet, there will be a fair share of -’s. My guess is it that for 2007 it will fall somewhere between $18,952.27 and $2.5 million.

3. What affiliate website do you own that receives the most traffic and which website do you own makes you the most money?

That’s a tough question. The websites I make the most money on I do not own outright, I have an equity % or investment in them. Also since I started in the “affiliate niche”, I learned that if I have 1000+ subs, I can leverage their 5000+ websites to make $. Until recently the largest trafficked website I owned was with Kyle and it was smoke420.com. 20k - 30K uniques a day. This was non poker related though and we sold it late in 2007.

4. Who is the infamous poster who goes under screen name PPP?

Not sure, but rumor has it that he is a phenomenal Omaha Poker player.

5. What is the highest traffic search phrase poker related or not that you have ranked/ still rank for?

Easily highest trafficked were myspace layout terms with kyle. Most valuable non poker related was real estate terms though. I have ranked high for several phrases that received a lot of traffic. Sometimes though, it is better to get 20 hits for targetted keywords than 100 hits for non converting keywords, if that makes sense. At one point a few years ago I outranked Nick for fulltilt bonus codes with a shitty blogger site. The most valuable term to me however has always been “poker affiliate programs” and “poker affiliate forum”.

6. Do you like rakeback?

If I were a big player, yes. As an affiliate on MGR though I am not a big fan, only because I lose almost EVERY big player at fulltilt to rakeback eventually. It can’t be fixed now though and it is usually not the rakeback providers faults. But having 3rd parties paying rakeback seems stupid when the rooms could easily manage it themselves.

Likewise I have been a loyal FT player since 2004 and probably raked thousands to their coffers. However I can technically never get rakeback because I unknowingly signed up 4 years ago……even if I muti-tabled 200-400 NL, I am just screwed. Yet the brand new micro-limit player can sign up and get 27% rakeback for life. Just from this example, you can see why rakeback has so many issues. Rakeback in general is not fair to both affiliates and players on many levels. **Disclaimer - Many of my friends are rakeback guys. It’s not their faults, it’s the rooms for not coming up with a fair solution.

7. I know you tried to run your own online casino. What happened, How did it fail?

I partnered up with a shitty operator. (An offshoot of FutureBet). I was doing very well, and then my players stopped getting paid, and so did I. I cut my losses and walked away. Had it worked out though I’d probably have multi-millions right now, but not be able to live in the U.S. and never started PartyRiches. Everything happens for a reason.

8. Does your wife ever think you should do some other type of work? Has she?

She has always been very supportive. In the past, yes she has wanted me to look at different fields (post UIGEA). Right now though, she has realized I will be in this business until I retire.

9. If you were going to start out as a poker affiliate today trying to become a big affiliate, would you start by making 10 average sites or 1 mammoth one? Or put more simply, would you aim to make lots of small sites or a small number of big sites?

I would have 1 flagship site, maybe not mammoth, but then 10 smaller sites that could feed into the flagship. Starting 1 BIG site right now would be very hard unless you have a ton of staff.

10. If you could change one thing (except the concept) to improve my site (www.pokerforfree.org), what would that be?

I would geo-target your banners so that US players see US rooms on your right sidebar and in the header.

11. If you were starting fresh,who would your #1 choice as a mentor be? Why?

I would look for 3 things. 1. Someone who knows SEO 2. Someone who has a similar work ethic 3. Someone who knows how to properly outsource. Right now for me, this would be Warren Jolly the CEO of CAP. There’s a reason I partnered with him, I want to learn from the best. That is just MY personal choice for a mentor though and makes sense for my business goals.

12. What happened to the hot chick in the corner, and when are you going to get a new one?

Hi Karl, you’re wife made me take her picture down as the strip club said I was infringing on their intellectual property. Yes I might replace her in the next few weeks.

13. If you were planning a fairly large site and obv you want to hit top 5. What would be two things you would do to get there that go beyond the basics of links and proper tags?

Branding, Branding, Branding. I would try to build a brand that has the ability to become known in the poker industry, and one that will bring repeat visitors. I would also try to find a way to build loyalty amongst my visitors.

14. Who was the biggest influence for you in the industry?

There have been several. Initially it was Randy Ray who showed me the ropes though. Right now it’s hard to say, there are so many good friends I have made that I constantly learn from.

15. If you shoot a mime, is it necessary to use a silencer?

Depends on your location and the type of weapon. Better safe than sorry though, so I will answer yes.

16. How can I get your to spend 30 minutes a week teaching me to become a better affiliate? (Other than paying you the 2k your 30 minutes would be worth)

Catch me on skype if you ever want to chat, read my blog, read the PAP forums. I would never take money for helping other affiliates.

17. What happened to the affiliate eBook?? will the project be resurrected?

It got sidetracked when the PAW / PAP deal went down. To be honest I would rather write a real hard cover book about success or motivation versus another poker affiliate ebook. Most of anything I would write on this topic can be found in the forums anyways.

18. How much did it cost you to buy the PAW forums back?

Somewhere between $18,952.27 and $2.5 million.

19. Who is better…Griese? Grossman? Orton?

Jim McMahon

20. Which affiliate program do you think is the shadiest?

I think the small fly by night ones are. I ranked and to this day still rank great for GreenTiePoker (if you can remember these ass clowns) Yet I have never seen a penny.

21. What is the highest CPA you have ever seen / heard of?

In poker, probably $350 - $400. I head casino and sports can be a bit higher though.

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